A behind-the-scenes peek at CV creation!

someone typing at their computer

Have you ever wondered what goes into writing a CV here at Firefly Coaching?

Believe it or not, creating a CV isn’t just about writing! There are many considerations to creating a stand-out document which any good CV writer needs to know.

Here’s a run-down of what I do to create the best products for my customers…

Reading through employment histories & other details

I frequently tell customers that I never make assumptions about their jobs. This is true! Every position is unique- even if you work in an entry-level role for a nationwide employer, there will be something different about your branch or role and, most importantly, what you bring to it. 

When you place a CV order, I read through your employment details, and gather additional information through telephone or email to ensure I have a good understanding of your responsibilities and anything else related to your role. If you are applying for a specific position, I read the application documents too, which is not something to be rushed!

Identifying your key skills

A ‘Key skills’ section is an essential feature of a good CV. Not only do they reflect the essence of what you can do, they relate to what you want to do. They give recruiters what they need to know in a snapshot, to pass that ‘30 second’ rule before deciding whether to keep or bin your application. When I write CVs, I have to understand what the applicant’s key skills are and also what they ‘should’ be from the perspective of your preferred industry or employer. Using the right keywords also helps with Automatic Tracking Systems, so your application doesn’t get overlooked by mistake. 

Identifying your strengths and achievements

I aim to make your CV shine – and by doing so, you are more likely to secure interviews! Each CV is tailored to your needs, so I use my expertise to ascertain which career strengths to highlight. If you’re not sure what these might be, I will make suggestions so you can pin them down. Many customers have found this process to be a great precursor to job interviews, as it has helped them to clarify their achievements and feel more confident. 

Producing a suitable CV layout

Many people are aware of the difference between chronological and functional CV layouts- but it doesn’t end there! I write CVs for people at all career stages- from those starting out, and those in top senior positions – each customer needing something different. 

Your CV layout is determined by many factors, such as what you want to emphasise and how much experience you have. For example, career changers typically need to highlight their transferable skills so their relevant experience is immediately obvious. 

Writing the content

Despite the differences between layouts, there are usually three key sections I will need to compose for each CV. These are the Personal Profile, your Key Skills and your Employment History (which often go by other names). 

The Personal Profile is a summary of (yes, you’ve guessed it!) your personal qualities and career. It’s important that this feels authentic to you and describes you in the way which relates your career history to your ongoing aspirations.

The job descriptions are typically the ‘meat’ of each CV. I write genuine depictions of your duties whilst showcasing the skills relevant to prospective employers. 

Writing a CV may also entail verifying specific details such as name spellings, jargon and researching statistics which can be used to demonstrate the credentials of your employment background. 

Formatting and presentation 

After all that attention to detail, it’s important to step back and consider what the CV looks like upon first view. Does it make an impact? I want to grab the recruiters attention without being fussy – and let them know that you mean business!

There are other CV sections which I could talk about, such as education, voluntary work and professional memberships. The list is as unique as the customer!

Now you have read an overview of what I do to produce tailored CVs, what are your thoughts? Is it different from what you expected? I’d love to hear your comments!

To your success!


Covid-19 Update

It has been a while since I updated this blog, but I am very much open for business!

I have been busy creating NEW online career coaching packages designed to deliver the right support during this period of uncertainty and instability. 

One new offer is the Career Development Package– if your employment situation has changed, or you are expecting it to, this 4.5 hour coaching package will help you to take stock of your career history and identify the skills and strengths you have for your next opportunity.

I am also working on a Redundancy Support Package including an online course- I can’t wait to launch this soon!

If you have been thinking about career coaching for a while, but have not yet taken the leap, why not book a FREE 30-minute consultation call with me? We can talk through your situation and find out which of my services would be most suitable for your needs. No strings attached!

Secure your appointment today by selecting an available date on my calendar. 

I can also be contacted Monday to Friday 9 am to 6 pm 01453 705 103.

Are you fed up with trying to ‘figure out’ your career?

I understand. It’s hard to be with the indecision, uncertainty and fear which may come with not knowing where your career is headed. Believing you will ‘work out’ your career, like a challenge to overcome, is a seductive, although ultimately problematic stance to take. It means that you treat your life – and your self – like a problem which needs to be solved.

Just like life, your career unfolds as you grow- as you gain experience, exposure to new people, ideas, influences, expertise. It evolves as you do. Because of this, you can’t ‘work it out’.  I know, I know. It’s not what many people want to hear. You can, however, pause information seeking long enough to acknowledge where you are, and consider where you want to be for the next moment, knowing that it might change.

You are an ever-changing gloriously evolving human being. Do you really want to believe that life, your career, could be different? Can you expect to know the ‘answer’ to your perfect career when you may not have yet become that person?

There are people who ‘know’ what career they want from an early age (it is possible they could be wrong, of course, and end up choosing again). These people who ‘know’ are a minority and most commonly get their ‘certainty’ from family conditioning and societal ideas about what is attractive, available or possible. The certainty itself doesn’t mean it is the right path for them, or that it has anything to do with who they are.

If we strip back all the career ‘shoulds’, ‘haves’ and ‘have nots’, we are left with the human beingness that lives each day regardless of what it ‘should’ or ‘shouldn’t’ be. Are you interested in discovering this life in you? Wouldn’t you rather choose your career from this place, rather than endless surface information, or a panic to work it out?

The difference between my approach and traditional career coaching is that Essence™️ will help you explore more deeply, and allow you to let go of the need to know how to get there. Essence™️ provides a means by which you can safely explore your underlying motivations, beliefs or feelings and release what no longer serves you (if you choose).

Contact me on 01453 705 103 for free 15 minute consultation and find out how I can support you with pursuing a career which is in alignment with your true values.

Choosing the new

It may feel compelling to set New Year’s Resolutions, but studies show that most people don’t stick to them for very long. After an initial surge in motivation- boosted by the buzz of ‘resolution season’ – many find that their commitment wanes after the first 30 days. Why is this?

A lot of New Year’s resolutions get set from a place of frustration or negativity. “Oh it’s about time I gave up smoking”. “I’m sick of…” We may react against what we don’t want, but then discover this is not enough to help us move towards what we do want. This is an important lesson in goal achievement. If we put too much emphasis on what we don’t want, we simply create more of the same.

However, this doesn’t mean we should ignore negative feelings or fears. To do so would be unkind to ourselves. Nevertheless, we also have to create space for the new.

If you feel moved to change your life this year, make sure that you give quality attention to what it is you choose. If you want to give something up, make sure your focus is on the thing you will have more than the thing you won’t.

Take a moment now to consider who you are as the person who makes this change for their life. How does this choice benefit you? How do you feel as someone who lives this choice? What do you do as someone who lives this choice? What supports you to choose this today, tomorrow, and the next day?

The good news is you do not need to know everything about your goal outcome before you take action towards it. You will grow during the process of change, and as you do, each step will become clearer. And you can come back to this enquiry as often as you like…

To your success!


Goodwill Holiday Gift!

Do you need some good fortune right now, or know someone who does?

I am offering 5 FREE CV rewrites in December- no strings attached!

Imagine starting the new year with a new CV ready for employment… it could make all the difference –  and help you start 2020 with a positive bounce!

However, in the spirit of good will, this gift isn’t for everyone- I am only able to offer a free CV to people who would otherwise be unable to make this purchase. I produce CVs at variable rates – find out more here

To apply for this amazing offer, call me on 01453 705 103 or email to tell me why you would benefit from this complimentary support at this time. As there are only limited slots available, you will want to get in touch quickly before they run out!


Subscribe to my newsletter!

You can now subscribe to my newsletter to find out about my latest news and offers. As a thank you gift you will receive a 10% discount off your next purchase! Subscribing is easy- simply complete the form below

I look forwards to seeing you on the other side!

To your success! ?


You may have come across a quote, often credited to Einstein, that says “insanity is doing the same thing over and over and expecting different results”. Whatever its origin, this quote contains a kernel of truth worth remembering. I would rephrase it like this- “It is not wise to do the same thing over and over if it doesn’t produce the results you need and then to expect different results”. I often see people stuck in this place, and have been there myself, trying to ‘work out’ a situation, getting nowhere, going around and round with the same questions and concerns in their heads. It’s very common. There’s nothing ‘wrong’ with being in that place, and yet…if you demand a solution to come like this, you block one coming another way. Beyond thought.

The Essence™️ approach I use at Firefly Coaching supports you to become present with what is. The ‘answer’ for your life situation may involve more than attaining facts or knowledge. It may involve a letting go of something which doesn’t serve you; an attitude, a belief, a memory. It may involve a big shift in your life. If you are considering changing career, or making other significant life changes, you deserve to receive facilitation in this process which will serve your potential, to also discover what is beyond facts or knowledge.

Your ‘answer’ may involve deep personal enquiry, a willingness to be open to what you don’t already know, a willingness to accept that you don’t know everything that you wish. This may feel frightening to do on your own. When I work with you, I understand that transformation can be challenging. I have undertaken profound ongoing personal development with Secret Garden, founder of Essence™️, for over six years, and continue to do so.

Your ‘answer’ might require a short journey. Or perhaps your ‘answer’ leads you to a whole new journey in life. Be open to possibility- you never know where it may lead.


So, what IS Essence™️? (Part 1)

Hello everyone! ?‍♀️

I’ve been getting lots of interest and enquiries about Essence™️ so I thought I would answer some of your questions here- specifically, what IS Essence™️ Coaching, and how can it benefit you?

Essence™️ Coaching is an elegant approach, particularly as it benefits adults from any background without prior knowledge or understanding. It was founded by Joy Hicklin-Bailey (Secret Garden) after 30 years as a successful Coach, Psychotherapist and Teacher. It is well tried and tested!

It includes everything that quality coaching has- including goal setting and accountability – yet its core is much more profound than these. Essence™️ is unique as it also allows you to safely explore and clear underlying beliefs, patterns, feelings or behaviours that keep you stuck. As an Essence™️ Coach I can guide you through a deceptively simple process to let go of what is holding you back (if you choose) and find your own answers or resolutions. These solutions may seem to come from ‘nowhere’ or it may feel as if you have rediscovered something hidden you had known all along. However it is for you, you will feel clearer, lighter and ready to achieve your goals.

The great news is that there is no need to ‘work it out’ for Essence™️ to be effective. In fact, if you are someone who frequently ‘gets stuck’ trying to figure things out (like I was), this could be the ideal approach for you.

Essence™️ is powerful as it naturally dissolves feelings of unease. My own personal experience over the last 7 years has been that it enhances and maintains positive wellbeing. Feedback from clients has also showed that it can be very beneficial for people experiencing anxiety or depression. One of the many reasons for this is that Essence™️ allows you to be just as you are, even as you choose to change, rather than making you ‘wrong’. Through the gentle processes that I use, you can discover self-acceptance and compassion safely within yourself.

There is so much more I could say about this!

Keep the questions coming and I will add further updates here.

To your success!

Katie  ?

Disclaimer: Essence™️ is a highly successful approach for self-improvement in mental, emotional and physical balance. Essence™️ approaches and materials are not intended to replace treatments for medical or psychological conditions by licensed medical practitioners, psychologists or other health care professionals.

Essence logo


Are you thinking about returning to work, but aren’t sure which direction to take? ?

Have you been researching career coaching, but feel overwhelmed by your options?

As an experienced Career Coach, I understand how tentative you may feel about making those first steps towards changing your life. You want to be sure of your decisions, but the problem is, you’re confused right now. ?‍♀️

If this is you, it’s vital that you select an experienced coach who will listen to what you need and also see your potential – even if you might not see it yourself yet. Maybe you’re lacking confidence, and you don’t want to reach out to recruiters until you know what you want? Perhaps you’re not in a rush to make decisions, although you’re aware that you need to have a plan for the future?

Whatever your situation, coaching can reap enormous benefits for your whole life. I’ve spent 14 years delivering professional coaching and advice for jobseekers and career changers like you, with accreditations by the Employment Related Services Association and Advice and Guidance Centre. I also trained directly with founder Joy Hicklin-Bailey as one of only 3 coaches in the UK currently licensed to practice Essence™️ transformational techniques.  

With Essence™️ in my toolbox  , I can offer you support that is so much more than practical advice and guidance. As well as job searching, interview preparation and CV writing, I can help you identify what you want and why you want it – and help you let go of what is holding you back. You can then move forwards with clarity, confidence and positivity.

I offer a range of coaching options, including 3 or 6 month packages with weekly activities selected for your unique needs. Contact me on 01453 705 103 to find out more.

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